When Twitter first came out, it was a bit of an oddity to say the least. New users justified its existence by saying that instead of having to use email to send messages you could instantly update friends, families, and even enemies with a single message. The problem was you had to use a paucity of words, since the limit was 140 characters per message.
The Average Teenager – 5,000 Messages Each Month
The app took off, becoming more and more popular as the number of mobile devices grew and corresponding message rates dropped. At one point, the estimate was that the average teenager was texting 5,000 messages per month. While not all of that was Twitter traffic, you can be sure that the app was becoming much more than a fad. Entertainers and sports celebrities were taking to Twitter to let everyone know what they were thinking.
Which is the same reason some people believe is the reason for its recent conundrum as a text messaging app. Facebook and smartphones in general have improved their texting abilities, and the Wild West nature of being able to tweet virtually without restriction has caused a number of celebrities and sports personalities to drop off altogether. The reasoning is that it is not necessary for all your friends and neighbors to know what you ate for lunch.
Twitter’s current dilemma is how to make it a separate, unique, and recognizable entity in the world of text messaging. It made texting very popular, and then technology adjusted to the demand of its public and can no longer compete in the existing markets. One of its biggest problems is maintaining a profit level high enough to keep investors happy .How to grow its current subscriber base is an ongoing challenge.
Unless it morphs into a completely different type of messaging service, the question to be answered is why is Twitter any better than its competitors.